The forthcoming articles are not designed to be how-to guides for webmasters. Instead, we're targeting business owners and decision makers who want to learn what makes some websites successful while the vast majority flop. Here's a quick outline of what to expect...
We're Dedicated to Great Design
- Web Standards
XHTML and CSS Goodness
- User Experience
Usability, Speed, Compatibility
- Branding and Identity
Logos, Integrated Branding, Positioning
- Audio and Video
Purposeful Implementation and Effective Delivery
- Animation
Creative, Objective-based Communications
- Typography
Beautiful Print-style Design on the Web
We're Dedicated to Great Development
- Server-side Programming
Functionality, Performance, Scalability, and Reliability
- Client-side Programming
Compatibility, Usability, Speed, and Simplicity
- Website Security
Connections, Data Storage, and Best Practices
We're Dedicated to Great Marketing
- Search Engine Marketing
Search Engine Optimization and Pay-per-click
- Email Marketing
Opt-in List Building, Smart Campaigning, and Deliverability
- Conversion
Tracking and Improving Marketing Performance
We're Dedicated to Great Projects
- Customer Relationships
Trust and Respect
- Communication
Transparent and Direct Collaboration
- Planning
Objective-based Strategies
- Follow-through
Clear Timelines and On-time Delivery
- Long-term Performance
Built-in Performance Tracking and Routine Follow-up
Stay tuned for some illuminating articles!