Convina Makes SEO Success Happen for Utah Businesses
We've been building Search Engine Optimization into our services for more than five years. Our SEO methods and strategies are based proven techniques that create enduring results.
No Gimmicks. No Hype.
- What Search Engines Want
Search engines want to find the best sites and put them at the top of the results. - Give Them What They Want
Convina's services transform your website into the best site there is for keyword searches related to your products and services. - The Result
No matter how the search engine algorithms change, your site stays at the top.
We're the Experts
Unlike other firms that push services that include advanced technical reports and seo ranking information, Convina provides a more simple way for our clients to measure success.
Most of our clients don't want to become SEO experts. They don't care about ranking reports and saturation statistics.
Instead, they depend on us as the experts to help them provide what they are really looking for from SEO:
More Targeted Traffic.
Request a Free Consultation with a Solution Developer.
Search Engine Optimizations Basics
While there are countless variables that determine where your site ranks in search engines, the most significant factors are Content and Networking.
Content
Search engines decide which pages to show in thier results based on page content. For example, if someone searches for "Utah Search Engine Optimization", top search engines like Google, Yahoo, and MSN will list every page on the internet that has something to do with the keywords Utah Search Engine Optimization. To make sure your site is listed your content should meet two objectives:
- Technical Optimization
Your website pages should be technically formatted and optimized to make it easy for search engines to index page information. - Content Opitmization
Pages on your website should contain well-formatted text that is rich with keywords and phrases that people search for to find your products and services.
All projects developed by Convina recieve free technical optimization. This means that if we build your website, you can be sure that your pages will be easy for search engines to index.
Networking
Having well-formatted website content is only half the battle. Once your website is indexed by search engines it will show up in results for searches related to your content.
The problem is, in most cases your web page will only be one of hundreds of thousands of other pages that have content related to the same search. Search engines determine the order in which pages show up in results based on "popularity".
The "popularity" of a web page is determined by the other pages that link to it. Your web page will show up higher in the results if it is more popular. Link popularity is determined by:
- The number of incoming links.
- The importance each incoming link.
A page with 50 other web pages linking to it will rank higher than a similar page with only 25 incoming links. A page with an incoming link from PGA.com will rank higher than a page with a link from Jims-PGA-Fan-Site.com.
Convina provides free networking service for all premium hosting clients. This means that each month, your site is gaining more and more incoming links, helping it rank higher and higher in search engines.